top of page
IRIE Geo-Fenced Ad

IRIE Geo-Fencing

1:1 advertising targeting cannabis consumers in customized areas

Why IRIE Cannabis Geo-Fencing?

  • Our unique technology goes beyond simple geo-fencing to target unique devices and measure results with real attribution and ROI

 

  • In contrast to other providers, who use radius or assumptive data and targeting, our technology has a certainty of one-to-one device tracking

Features & Benefits

  • Target customers who visited cannabis business, competing dispensaries or other businesses that appeal to cannabis-savvy consumers

​

  • 100% compliant.  Advertising targets 21+ within cannabis legal US jurisdictions

​

  • Our Pinpointed Targeting technology ensures you are reaching relevant devices whether you use location, ZIP Code or other targeting methods

​

  • Audience Insight Reports display the demographics and data that is key to understanding your audience

​

  • Ads reach key KPIs like foot traffic and click-thru rates. This ensures a real human is paying attention to your campaign performance

​

  • Campaign reports include details that show devices that were in your target area

Location Targeting Options:

  • Our team will hand-draw a polygon around your desired location(s), pulling devices seen as recently as 3 days ago and as far back as one year. 

  • Quick-Select Option: Our team can pull devices from a quick-select category of business, which gathers device IDs from ‘all coffee shops’ as an example.

​

Campaign Reporting:

Our Audience Insight Report shows you the consumer’s basic geographic data, visitor frequency, household income, and more. 

​

Campaign Budget:

$4,000 per month min campaign budget. Includes advertising budget and campaign management for 100,000 impressions.

​

GeoFencing can only be executed in the USA

​

For advertising options to reach cannabis consumers in Canada and the USA, check out: 

Related Product

IRIE Targeted Ads

IRIE Targeted Ads

​

It is up to the advertising client to ensure they are following all local and federal laws regarding cannabis advertising.  Please refer to these links for more information: 

USA cannabis legality by state  

Canadian advertising regulations   

​

bottom of page