Why IRIE Cannabis Geo-Fencing?
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Our unique technology goes beyond simple geo-fencing to target unique devices and measure results with real attribution and ROI
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In contrast to other providers, who use radius or assumptive data and targeting, our technology has a certainty of one-to-one device tracking
Features & Benefits
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Target customers who visited cannabis business, competing dispensaries or other businesses that appeal to cannabis-savvy consumers
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100% compliant. Advertising targets 21+ within cannabis legal US jurisdictions
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Our Pinpointed Targeting technology ensures you are reaching relevant devices whether you use location, ZIP Code or other targeting methods
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Audience Insight Reports display the demographics and data that is key to understanding your audience
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Ads reach key KPIs like foot traffic and click-thru rates. This ensures a real human is paying attention to your campaign performance
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Campaign reports include details that show devices that were in your target area
Location Targeting Options:
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Our team will hand-draw a polygon around your desired location(s), pulling devices seen as recently as 3 days ago and as far back as one year.
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Quick-Select Option: Our team can pull devices from a quick-select category of business, which gathers device IDs from ‘all coffee shops’ as an example.
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Campaign Reporting:
Our Audience Insight Report shows you the consumer’s basic geographic data, visitor frequency, household income, and more.
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Campaign Budget:
$4,000 per month min campaign budget. Includes advertising budget and campaign management for 100,000 impressions.
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GeoFencing can only be executed in the USA
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For advertising options to reach cannabis consumers in Canada and the USA, check out:
Related Product
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It is up to the advertising client to ensure they are following all local and federal laws regarding cannabis advertising. Please refer to these links for more information:
USA cannabis legality by state
Canadian advertising regulations
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