IRIE Geo-Fenced Ad

IRIE Geo-Fencing

1:1 advertising targeting cannabis consumers in customized areas

Why IRIE Cannabis Geo-Fencing?

  • Our unique technology goes beyond simple geo-fencing to target unique devices and measure results with real attribution and ROI

 

  • In contrast to other providers, who use radius or assumptive data and targeting, our technology has a certainty of one-to-one device tracking

Features & Benefits

  • Target customers who visited cannabis business, competing dispensaries or other businesses that appeal to cannabis-savvy consumers

  • 100% compliant.  Advertising targets 21+ within cannabis legal US jurisdictions

  • Our Pinpointed Targeting technology ensures you are reaching relevant devices whether you use location, ZIP Code or other targeting methods

  • Audience Insight Reports display the demographics and data that is key to understanding your audience

  • Ads reach key KPIs like foot traffic and click-thru rates. This ensures a real human is paying attention to your campaign performance

  • Campaign reports include details that show devices that were in your target area

Location Targeting Options:

  • Our team will hand-draw a polygon around your desired location(s), pulling devices seen as recently as 3 days ago and as far back as one year. 

  • Quick-Select Option: Our team can pull devices from a quick-select category of business, which gathers device IDs from ‘all coffee shops’ as an example.

Campaign Reporting:

Our Audience Insight Report shows you the consumer’s basic geographic data, visitor frequency, household income, and more. 

Campaign Budget:

$4,000 per month min campaign budget. Includes advertising budget and campaign management for 100,000 impressions.

GeoFencing can only be executed in the USA

For advertising options to reach cannabis consumers in Canada and the USA, check out: 

Related Product

IRIE Targeted Ads

IRIE Targeted Ads

It is up to the advertising client to ensure they are following all local and federal laws regarding cannabis advertising.  Please refer to these links for more information: 

USA cannabis legality by state  

Canadian advertising regulations